PROCESSES & GUIDELINES

In the care sector, telling your story effectively can make all the difference. At CareCREATIVE, we specialise in developing marketing processes and guidelines that not only enhance your brand’s narrative but also ensure consistency and impact across all platforms. Our tailored services for care sector businesses ensure your unique story reaches and resonates with the people who need to hear it most. 

Why Processes & Guidelines?

For care sector businesses, having well-defined marketing processes and guidelines is crucial. These frameworks ensure that every piece of communication aligns with your mission, values, and brand personality, creating a cohesive and compelling story.  

Engaging us to develop these guidelines means you benefit from our expertise in storytelling as a marketing technique. We help you craft a consistent and engaging narrative that builds trust, fosters connections, and ultimately drives results.  

With our support, your marketing efforts will be streamlined, effective, and always aligned with your brand’s core message. 

What’s involved?

1.

We meet with you to gain an understanding of your business, determine your marketing goals, and get familiar with your brand. 

2.

We discuss purpose and strategy for your processes and guidelines to inform our strategic approach. 

3.

We take what we’ve learned about your business and brand and collaborate with you to develop comprehensive processes and guidelines to support your needs and overall marketing strategy. 

4.

We present the processes and guidelines to you, discussing each element to ensure it is understood by everyone involved. 

5.

We consider feedback from your team to make any necessary adjustments to ensure the processes and guidelines align with your business and brand. 

6.

We finalise the processes and guidelines and provide it to you and your team. 

Marketing Processes & Guidelines Services

Every care business is different, and so are the processes and guidelines needed for your brand. That’s why we offer a series of differing services to suit your needs.

Branding Guideline

Establishing a consistent brand voice and tone is essential for effective communication in the care sector. Our guidelines help your business speak with clarity, empathy, and professionalism, ensuring every message aligns with your mission and values. 

What's included

  • Discovery Session 
  • Comprehensive Brand Guidelines covering: 
    • Brand Overview 
    • Voice & Tone 
    • Visual Identity 
    • Brand Assets 
    • Content Guidelines 
    • Compliance & Legal 
    • Application Examples 
  • Implementation & Training 
  • Review & Update Process 

Content Creation Guidelines

Engaging and informative content is key to connecting with your audience. Our content creation guidelines outline strategies for developing impactful content that resonates with your target audience and reflect your brand’s story. 

What's included

  • Discovery Session 
  • Comprehensive Content Creation Guidelines covering: 
    • Content Strategy Overview 
    • Brand Voice & Tone 
    • Content Types & Formats (Blogs, Social Media Posts, Video Content, Graphics, and Emails) 
    • Content Planning Calendar Template 
    • SEO & Keyword Strategy Template 
    • Content Creation Process 
    • Review & Approval Workflows 
    • Visual & Multimedia Guidelines 
    • Compliance & Legal Considerations 
    • Performance Measuring & Reporting  
  • Review & Update Process 

Compliance & Privacy Guidelines

Ensuring compliance with industry regulations and privacy laws is vital in the care sector. Our guidelines provide procedures for handling personal and sensitive information securely and outline necessary compliance measures. 

What's included

  • Discovery Session 
  • Comprehensive Compliance & Privacy Guidelines covering: 
    • Compliance Overview 
    • Data Protection Policies 
    • Privacy Policies for Media 
    • Incident Response & Breach Notification for Marketing Data 
    • Training & Awareness for Marketing Teams 
  • Review & Update Process 

Crisis Communication Guidelines

Preparedness is key in handling media crises. Our crisis communication plan includes protocols for internal and external communication, key messages, and strategies to address negative feedback or emergencies with confidence and professionalism. 

What's included

  • Discovery Session 
  • Comprehensive Content Creation Guidelines covering: 
    • Crisis Communication Overview 
    • Crisis Communication Team Roles & Responsibilities 
    • Crisis Communication Plan Development 
    • Internal communication during a crisis 
    • External communication during crisis 
    • Media Relations & Contacts 
    • Social Media Crisis Management 
    • Tools & Resources 
    • Client & Public Reassurance 
    • Post-Crisis Review & Analysis 
    • Documentation & Record Keeping 
  • Review & Update Process 

Ready to get your story out there?

We are always ready to help care businesses enhance their design and marketing. Get in touch with our friendly team using the contact details below or fill out this form and we’ll reach out shortly. 

 

Looking for something else?

We offer a comprehensive range of marketing and design services to suit your business’s needs. Check out some of our other services below.